AMITISGROUP

Problems

Traditional architectural presentations (2D drawings, photos) limit client understanding of scale, materials, and design details.
Physical site visits may be restricted due to location, safety, or construction phase.
Static physical models alone cannot provide full interaction or visualization of project variations.
Clients often struggle to evaluate the impact of lighting, seasonal changes, or spatial arrangements.

Solutions

Physical + Digital Integration: Combines highly detailed physical maquettes with AR-enhanced 3D digital models.
Immersive AR Experience: Users explore interior and exterior spaces, materials, and design details using smartphones or AR glasses.
Dynamic Environmental Simulation: Visualizes projects under different lighting, day/night cycles, and seasonal conditions.
Interactive Architect Guidance: Provides explanations of design and construction processes to improve understanding.
Enhanced Client Engagement: Immersive, interactive experiences lead to better-informed decisions and higher satisfaction.

Target Audience

Real estate developers and architectural firms looking to showcase projects.
Exhibition and design center visitors.
Potential buyers seeking detailed understanding of architectural designs.
Students and enthusiasts of architecture who want interactive learning experiences.

Market Opportunity

Growing demand for digital and hybrid experiences in architecture, real estate, and design exhibitions.
Increasing adoption of AR/VR technologies in design, sales, and education sectors.
Opportunity to differentiate architectural presentations by offering fully interactive, personalized experiences.
Potential for expansion into global real estate exhibitions, design schools, and client consultation services.

Additional Features

AR codes embedded in maquettes for instant digital access.
360° project visualization to convey realistic scale and proportions.
Interactive customization options for materials, decor, and finishes.
Multi-language support for international clients and exhibitions.

Outcome

Facade Architecture creates a seamless connection between physical models and digital AR experiences, enabling stakeholders to explore projects comprehensively. The platform improves understanding, engagement, and decision-making, establishing a new standard for architectural visualization and client interaction.

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